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Earlier this week we were delighted to announce a new investment in GoUpscale from Accenture Ventures. I wanted to write this short update as to why they have invested and what this means for our company.
This investment is a huge validation of the importance of content engagement in wealth and asset management. We have known there is this need based on our team’s significant industry experience being relationship managers or working on the technology side of organisations. Accenture’s own annual research has also shown extremely compelling stats and trends that support our mission.
With the Great Wealth Transfer and the rise in the next-gen client, who already exists today and will grow exponentially, the need to prioritise content engagement has never been more compelling. The new clients of today and tomorrow simply won’t engage with organisations in the same way they have done in the past. We believe significantly enhanced digital content generation and distribution is key to not just survive, but also thrive in this new era.
Although our company was born in Southeast Asia, we have now expanded globally with clients in the Middle East and Europe. As part of the investment process we have explored use cases in major worldwide regions for wealth management with positive results. Whilst wealth management models vary based on region, fundamental content challenges and therefore GoUpscale opportunities exist in all markets.
With this funding we aim to continue our global expansion and reach all major wealth management markets globally.
In addition to this investment, we’re also excited to announce that we will be joining Accenture Venture’s Project Spotlight, a vertical accelerator for data and AI companies. Project Spotlight will allow us extensive access to Accenture’s domain expertise and their enterprise clients, helping us further grow and scale our content engagement technologies.
This partnership aligns with Accenture in multiple key geographies, and will unlock new partnership opportunities in key markets. By leveraging Accenture’s generative AI expertise, industry experience and data assets, together we will continue to help wealth management firms create relevant, personalised communications and meaningful client experiences.
This is only the beginning.
As we continue to grow with additional milestones on the horizon, we expect further investment opportunities will arise, propelling us into new markets, and developing more advanced content solutions for wealth and asset management firms. With a partner like Accenture Ventures, well recognised and respected on Sand Hill Road, it carries significant leverage for us as we bring onboard new financial partners for our journey ahead.
The investment also underlines that wealth management is here to stay and indeed thrive as the next generation of wealth take the reins, supported by compelling market dynamics as wealth management AUM is forecast to grow at 7% CAGR (source). This creates an opportunity to serve both new players and incumbents in the industry with more forward thinking technology solutions that will become critical for everyday business.
Growing a wealth management technology business is challenging and sales cycles are longer than in other industries. Success depends on finding genuine use cases that can quickly and tangibly deliver value for clients. Many wealth tech startups struggle to establish a clear vision early on, often realising it too late. But once embedded with organisations, the relationships are for the long-term.
GoUpscale is on the journey of becoming a major ‘change agent’ for the industry, offering off-the-shelf and enterprise solutions that are easy to adopt, well-priced and flexible. Most importantly, we’re providing tangible solutions for wealth and asset management firms to stay relevant as audience engagement evolves rapidly.
With a brilliant team in place, and the support of our early clients and investors during our first three years, the future for GoUpscale looks very exciting indeed.
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