Rather than diving into high-risk areas immediately, firms can first create value through AI-driven content generation. There is a noticeable gap between the long-form reports traditionally produced by wealth managers and the short-form, highly engaging content preferred by today’s time-constrained audience.
Most wealth management firms already have a structured content production process. This includes:
Much of this content—such as market outlooks and sector research—is non-client-specific and, therefore, represents a lower-risk use case for AI. By leveraging AI, firms can transform this long-form content into more digestible, engaging formats while maintaining control over accuracy and compliance.
While only 28% of firms have robust usage policies in place.
Source: Wipro: AI in Wealth Management (2024)
AI adoption in content creation addresses two key concerns:
1. Minimising AI hallucinations through controlled inputs.
Rather than generating content from open-ended AI prompts, firms can use a method called retrieval-augmented generation (RAG). This approach ensures AI generates summaries and insights strictly from pre-approved source documents. The benefits include:
2. Ensuring responsible AI implementation.
A responsible AI strategy involves human oversight at key stages. AI should assist in generating first drafts of content, which are then reviewed and refined by human moderators. This workflow:
By adopting AI-driven content workflows, wealth management firms can:
This structured, low-risk approach enables wealth management firms to embrace AI innovation while mitigating the risks associated with client data exposure and unverified AI outputs. As AI technology evolves, organisations that take this measured approach will be well-positioned to scale AI adoption across their business with confidence.
Source: wealthmanagement.com (2025)
GoUpscale specialises in smart technology solutions that help wealth and asset managers generate compelling content with AI-enabled creation and distribution tools. By integrating AI-driven automation into content workflows, GoUpscale enables firms to streamline processes, and generate and share personalised content, while maintaining compliance and brand standards.
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