Introducing Smartcontent Plus

Creating great content has become a core part of marketing in wealth and asset management, but it’s not always easy to keep up. Companies are under pressure to publish more frequently, across more channels, and with greater detail. At the same time, content needs to be relevant, engaging, and fully compliant. It’s a high bar to meet, especially when internal teams are already stretched.

For many EAMs, this can create a frustrating bottleneck. You want to maintain a strong brand presence and share insights that matter to your clients, but getting that content out the door can feel slow and inefficient. That’s where Smartcontent Plus comes in.

Examples of content produced by Smartcontent Plus include:

  • Daily, weekly and monthly market updates
  • Week ahead economic calendar
  • Newsflash
  • What the market says about a topic
  • CIO notepads
  • Monthly strategy reviews
  • CIO consensus on a topic

We created Smartcontent Plus to give EAMs a faster, smarter way to scale their content without needing to build out a large in-house design team or rely heavily on external agencies. It was built specifically for the needs of EAMs, taking into account industry regulations, client expectations, and the need for consistent, high-quality messaging.

Screenshots of Smartcontent Plus from GoUpscale

With Smartcontent Plus, you can create personalised, professional content at scale while staying in control of your tone, brand, and visual identity. It makes content creation easier, without compromising on quality.

Creating compliant, high-quality content should not take weeks or require a large in-house team.

Smartcontent Plus makes it possible to scale without the stress.

Solving real challenges for EAMs

At its core, Smartcontent Plus is designed to solve the real challenges EAMs face when it comes to content production. Smartcontent Plus gives you editable, custom-designed content that’s ready to go with minimal lift from your team.

  1. We start with pre-approved custom templates that you choose from
  2. Our team helps populate them with content based on your specific needs
  3. Content is uploaded on the GoUpscale platform for easy access
  4. You review and make any final edits
  5. Once approved, your content is ready to share

 

Powered by the GoUpscale platform, Smartcontent Plus supports a wide range of content formats, from factsheets and termsheets to market updates, carousels, explainer videos, and more. Whether you’re communicating performance data, sharing investment insights, or building your brand on social media, Smartcontent Plus gives you the tools to do it consistently and at scale.

More than just one tool

For teams with specific design needs, we also offer bespoke templates tailored to your preferred format, layout, length, and brand look and feel. Whatever your content goals, we can help you build a system that works.

What’s next

Smartcontent Plus is live and available now for both new and existing clients. We’re continuing to expand the platform with new features and enhancements, including more AI-powered tool and additional template options.. 

The roadmap is growing, and this is just the beginning.

Want to see Smartcontent in action? Reach out for a demo and start creating more engaging content. Speak to our team to get started. 

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